Shrek Forever After (Mitchell, 2010)

I am periodically re-publishing the posts that I want to preserve from the previous incarnation of this blog, just in case I ever lose control of that site or it vanishes. What follows was originally published on 2 July 2010 on betweensympathyanddetachment.blogspot.co.uk.

This blog contains spoilers.

The Shrek franchise has always riffed on surrounding culture to humorous effect. And like most contemporary franchises, it surrounds itself with merchandise: action figures, duvet covers, video games, clothes. This sort of activity has been around for a long time. However, I discovered this evening another form of diffusion/repurposing that is at least a little newer. There is a particularly memorable ‘turn’ early in the movie, and at what turns out to be a crucial narrative juncture, which involves a young boy, reminiscent of Augustus Gloop in Willy Wonka & the Chocolate Factory, repeatedly demanding that Shrek ‘do the roar’. The repetition, editing pattern and timing of this in the movie make it very funny. And ‘do the roar’, a web search reveals, has, to use an ostensibly vague trio of words which in fact precisely captures the nature of the phenomenon we are faced with, ‘become a thing’. When I google ‘shrek do the roar’ this is what I get: http://tinyurl.com/shrdtr. There is a YouTube video that re-edits the movie to MC Hammer’s ‘U Can’t Touch This’, to great effect. There is a link to a Facebook group page which bears the following description: ‘Welcome to a Facebook Page about The kid from shrek who says “Do the Roar!” Join Facebook to start connecting with The kid from shrek who says Do the Roar!“‘. And, perhaps inevitably, there is an iTunes App: ‘Do The Roar, will allow anyone to annoy Shrek, and cause him to bellow out his enormous Ogre roar. Use Butterpants to help you annoy Shrek,‘ And those are just the first three hits!

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Stories and the internet

I am periodically re-publishing the posts that I want to preserve from the previous incarnation of this blog, just in case I ever lose control of that site or it vanishes. What follows was originally published on 29 April 2010 on betweensympathyanddetachment.blogspot.co.uk.

New technologies have an effect upon the way we ‘consume’ fiction (amongst other things), but they also have an effect on the kinds of fictional scenarios that are plausible if stories are set in the present. ‘Don’t let a mobile phone ruin your movie’ is the tagline of and premise behind a still-current series of Orange cinema adverts (which, although they do not ‘ruin’ my trips to the cinema, certainly constitute a source of irritation).

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Four minutes thirty three seconds of silence

Over the next few months I am re-publishing the posts that I want to preserve from the previous incarnation of this blog, just in case I ever lose control of that site or it vanishes. What follows was originally published on 4 December 2010 on betweensympathyanddetachment.blogspot.co.uk.

I was hoping to have a blog about Jay-Z ready on the occasion of his forty-first birthday, but, having made very little progress with Decoded so far, that has not happened. So I’m going to write on another musical topic that caught my attention a while back (and whilst a blog about Jay-Z will still be pertinent even if it lacks the touch of being posted on his birthday, this blog needs to be written before Christmas).

On Desert Island Discs a few weeks back, Ian McMillan, a South Yorkshire poet, chose John Cage’s 4’33” as one of his Desert Island Discs (along with tracks by Vaughan Williams, Andy Stewart, Doris Day, Love, Captain Beefheart and his Magic Band, Bing Crosby and Leonard Bernstein). In fact, he chose it as the one track he would, if push came to shove, take with him, stating that it would be the one that ‘always renewed itself’. I don’t know if he’s right about that, but it is certainly the case that it is the track that is most dependent on its listening context for its meaning.

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