I am periodically re-publishing the posts that I want to preserve from the previous incarnation of this blog, just in case I ever lose control of that site or it vanishes. What follows was originally published on 2 July 2010 on betweensympathyanddetachment.blogspot.co.uk.
This blog contains spoilers.
franchise has always riffed on surrounding culture to humorous effect. And like most contemporary franchises, it surrounds itself with merchandise: action figures, duvet covers, video games, clothes. This sort of activity has been around for a long time. However, I discovered this evening another form of diffusion/repurposing that is at least a little newer. There is a particularly memorable ‘turn’ early in the movie, and at what turns out to be a crucial narrative juncture, which involves a young boy, reminiscent of Augustus Gloop in Willy Wonka & the Chocolate Factory
, repeatedly demanding that Shrek ‘do the roar’. The repetition, editing pattern and timing of this in the movie make it very funny. And ‘do the roar’, a web search reveals, has, to use an ostensibly vague trio of words which in fact precisely captures the nature of the phenomenon we are faced with, ‘become a thing’. When I google ‘shrek do the roar’ this is what I get: http://tinyurl.com/shrdtr
. There is a YouTube video
that re-edits the movie to MC Hammer’s ‘U Can’t Touch This’, to great effect. There is a link to a Facebook group page which bears the following description: ‘Welcome to a Facebook Page about The kid from shrek
who says “Do the Roar!
” Join Facebook to start connecting with The kid from shrek
who says Do the Roar!
“‘. And, perhaps inevitably, there is an iTunes App: ‘Do The Roar
, will allow anyone to annoy Shrek
, and cause him to bellow out his enormous Ogre roar
. Use Butterpants to help you annoy Shrek
‘ And those are just the first three hits!